Is Reposting the Same Item Again on Linked in Best Practice
This commodity was updated in June 2022 to reverberate updated best practices. Nosotros're staying on peak of all things LinkedIn and social selling, so be sure to bookmark and check back regularly!
When you look at nearly examples of good LinkedIn posts, y'all'll find content designed for massive brands that already have gigantic followings.
But what about LinkedIn mail service examples for those of us who don't have a million followers already? Maybe only a few thousand.
Startups. Sales reps. Business organization owners. Founders. Marketing leaders. Recruiters.
What near when you need actual, quantifiable leads from your LinkedIn presence, and you lot don't have the benefit of a household name?
That'due south our focus for this commodity.
We don't take a massive following or a giant budget. If we make a post on LinkedIn and it doesn't generate leads, then we know we've made a mistake.
For context, as of March 2021, over 33% of our new business had been sourced from LinkedIn. And that ratio has remained remarkably consistent through to today, as we calibration.
Because RevenueZen works mainly with early-stage companies who are using LinkedIn every bit a source of acquirement, non but another place to show off their brand, our focus is on strategies that pb to revenue and leads.
A massive corporeality of innovation in B2B demand generation and marketing is developed by smaller, leaner, and scrappier entrepreneurs and companies, before being adopted past more than conservative, slower-moving larger brands with much larger budgets.
I'yard not sharing the Gary Vaynerchuk's of the earth, with millions of followers. These examples of good LinkedIn posts are for people who don't have a massive following (and who need results). At RevenueZen, we're all nigh lean strategies that anyone can run, not just the big brands and personalities.
A few things to have note of with these examples:
- You don't demand massive engagement to generate leads.
- You lot don't need a massive following to be effective, so long equally you lot are connected with people in your target marketplace
- Merely about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and acquirement leaders, just ask us how)
- Y'all'll notice none of these posts contain links, videos, or images. That can piece of work sometimes but results come from becoming being accurate, not but resharing rehashed content from somewhere else.
- We use our CEO, Alex Boyd's own LinkedIn posts as examples because we can verify that nosotros've generated leads from them (and as well to show that yous don't need to be huge to generate revenue on LinkedIn).
- Throughout 2022 and 2021, the new LinkedIn algorithm began rewarding longer posts that keep people on-page for longer, so keep that in mind as y'all write.
Permit's dive into these 12 examples of good LinkedIn posts!
Proficient LinkedIn Post Example #i: Exist Personal
In the sales and marketing world, the common advice is to avoid exist too me-axial in your writing. It'south much better to talk about your prospects and what they are going through. Normally, this is not bad communication.
And yet, this post, which starts off 50% of sentences with "I" got keen engagement and led to several leads reaching out proactively to RevenueZen.
Why?
LinkedIn posts piece of work best when they are personal. I commonly draw the best content as "professionally relevant personal content."
People are on LinkedIn to do business organisation, network with current/time to come/by colleagues, share thoughts and ideas on their industry, and — most relevant to this article — larn from leaders in their manufacture and network.
This "I"-centric postal service works because people in Alex's network follow and engage with him specifically because they want to run into what is happening in the brain of the CEO and founder of an agency that helps startups with growth, sales, and marketing.
So, when people engage with his content, the postal service is shared beyond their network.
Because his profile headline and content are optimized well, people see his accurate content, see that his headline is relevant to what they do, click his contour, and and then contact RevenueZen (either past sending him a direct message or coming to our site).
The takeaway: Be authentic with your content. Allow your contour practise the selling.
Adept LinkedIn Postal service Example #2: Be Relevant
Hither'south a mail service that is incomparably NOT about RevenueZen. At the time, we (and others in our network) had been having issues with Zoom, usually a groovy video conferencing tool. With our target LinkedIn audience and existing network, this was a very timely (and relevant) topic, given how important video calls are to day-to-mean solar day business in the startup, sales, and marketing worlds.
When you are thinking of timely content, you don't necessarily need to watch the news. Recollect almost what is affecting y'all and your network and write about that.
Building your audience and and then writing adept LinkedIn posts that generate leads takes authentic content that people chronicle to. You lot should know, and narrow downwards your audience to be as specific as possible. Then write to them.
It doesn't really matter if the field of study-matter is irrelevant for the majority of people on LinkedIn. They aren't your target market. Your target market is the very specific subset of people in your network who would might good prospects, and the people continued to them.
Skillful LinkedIn Post Instance #3: Don't Exist Too Cocky-Promotional
Self-promotional content performs poorly on the LinkedIn feed. Why? Considering the seem like ads and people don't want to engage organically with more ads.
The LinkedIn feed is powerful because information technology allows business people to share the insights and thoughts that are relevant to their network.
This post gets close to being self-promotional but concluded up generating several high-quality leads for us. The deviation between this post and cocky-promotional content is that we are being tongue-in-cheek about our "accolades."
Instead of leading people down the path of showing off how smashing we are, we apply that as the hook, only to surprise them with a counter-intuitive point of view.
Skillful LinkedIn Post Instance #4: Mix Information technology Upwards
Sometimes, short posts that inquire a relevant, somewhat charged question lead to adept engagement. In this case, the post is only "charged" from the signal of view of somebody hiring/interviewing and SDR.
Employ circumspection with this kind of mail service.
If you lot use it too much, people won't actually engage with you lot because it seems similar you're merely fishing for likes/comments. Nevertheless, if you have built upwardly an engaged post-obit using more than personal posts like the other examples of skillful LinkedIn posts in this article, yous can do good from injecting a little variety into the length and style of your posts.
Similarly, if yous know that yous have an engaged group of people within your network who regularly comment on your posts, yous can use this style of postal service to engage them with a pointed question that they can limited their opinion on.
Proficient LinkedIn Mail service Example #5: Be Controversial
This post is similar in length to the last one merely information technology relies a petty less on pre-existing date from followers. In this postal service, even though it'southward much shorter than others, there is enough content to spark a conversation.
Sometimes, it can pay to exist somewhat controversial.
Challenging a unremarkably held view in your industry is a great way to simultaneously bear witness your insight while also engaging your network. Also, taking common wisdom, and then showing a less-commonly known interpretation of that wisdom works well to challenge people to view their industry in a way they hadn't earlier.
Most of the time, nuances in "business advice" tin get glossed over in favor of nicer-sounding phrases that are more than consumer-friendly.
In this instance, the pop opinion is around salespeople not being order-takers. The nuanced discussion takes identify as Alex digs a little deeper into the topic, challenging his network to await at the subject a picayune closer.
One way to generate LinkedIn post ideas like this is to accept whatsoever common advice or phrase that you've seen in your manufacture, and add a layer of dash to it, or take a unlike position.
Skillful LinkedIn Post Case #6: Use Stories
Stories!
Everyone has stories to tell.
Utilise events and experiences from your professional by to give people insight. These stories work because they are professionally relevant while nevertheless being personal and accurate.
It's existent.
In this instance, information technology's a professional person story, just you can use completely personal stories, so long as yous connect them somehow to the professional audience that you lot're writing for.
This mail service could have hands been written without the personal chemical element. Instead of telling the story as something that happened to him, he could have only given the advice.
Merely by embedding his insights into a personal story, of a sudden, the post is far more engaging and fun to read. Information technology hooks you in a manner that not-stories don't.
When coming upward with your ain LinkedIn mail service ideas, you can pull these stories from everywhere — customer conversations, calls with prospects, meetings with your quondam boss, your board, your employees, or even a chat you overheard at a eatery.
While y'all're at information technology, have a look at these 7 rules for storytelling in sales over at SalesHacker.
Expert LinkedIn Mail Example #7: Brainwash People
Here is a great example LinkedIn post that straight challenges people while educating them and providing a unique signal-of-view based on real-globe experience.
This post does well because we are giving people a hard truth. The tone is a picayune harsher than usual, but the value is there considering the postal service notwithstanding educates.
One mistake you tin make with this mode of post is accidentally slipping into complaining fashion, or being overly critical without being constructive. Challenging your audience and network'due south belief requires walking a fine line betwixt beingness controversial without beingness negative. The beliefs you want to challenge are related to misconceptions in your industry, not gild.
Most dandy business leaders are known for their willingness to claiming the commonly accustomed wisdom in their industry. They are outspoken innovators who refuse to accept the status quo.
You lot may not be the next Steve Jobs, but you can certainly go known inside your LinkedIn network (which serves as a proxy for your industry as a whole) equally a person who thinks differently. When that happens, people will showtime to see and trust yous when they encounter y'all and your visitor in other contexts.
Every calendar week, we'll get contacted by someone whose CEO or founder tells their team to contact us because they've read our LinkedIn posts. They come up to us with a level of pre-built trust that but doesn't happen from ads. CEOs aren't telling their team to contact somebody spits out the same content as everyone else. They desire to talk to people who teach them something and claiming their way of thinking. This is true for every industry, no matter how pocket-sized or large.
Practiced LinkedIn Post Example #8: Hint at Something Bang-up
If yous've been steadily building upwards your network with your target audience, through organic connections and/or outbounding, you likely accept a network of folks who are interested in what you have to say or what you take to offer.
The reason this postal service generated forty SaaS leads is considering it generated intrigue without characteristic spitting. If y'all have a new release coming out .. tease information technology! The post acknowledges that we're in the early stages of the product, just people love feeling like they're early adopters or that they're part of the origin of something. It too offers a chip of humility at the finish. It makes your connections enlightened not but that you're releasing something new, but that they're exclusively chosen to be a part of its ancestry.
Good LinkedIn Post Example #9: Provide Physical Numbers
We received 4 solid leads from this post. Considering information technology only has 44 likes and xvi comments, that's a pretty proficient ratio. The reason this post performed well is considering a) it's honest, and b) information technology's concrete.
It offers a quick list of three different strategies we've used to up our organic traffic that can be implemented by others. Alex as well offers the opportunity to DM to talk further about it. If using the "DM to talk more" CTA (which we don't always recommend) make sure that your post was about something very specific that people can DM you about, vs. a blanket statement post with a "Lets Talk!" at the end.
Practiced LinkedIn Post Case #ten: Not a Good Fit
Hither, Alex gave an example of someone nosotros wouldn't work with. He was honest that he knew the lead wasn't a good fit, and he didn't use any sales techniques to effort to convince him to work with us. This shows other connections that we work in an honest way, with clients nosotros know are a good fit. It gives peace of mind to prospects.
Utilise this manner of post sparingly and where information technology makes sense.
Practiced LinkedIn Postal service Instance #11: Showing Results
You've worked hard and achieved great results. That deserves to be celebrated. And why keep that a secret? If you lot've accomplished results that other potential clients might be interested in, it'south absolutely worth sharing. More than merely showing the results, talk almost how you achieved them. If you lot tin can remember specific talking points the customer had, that's an even bigger value add together. At that place's immense value in showing how the conversation went.
The goal here isn't to brag and celebrate. The goal is to evidence great results, help others come across what their future could wait like, and to build credibility. Recollect.. "bear witness, don't tell."
Use this style sparingly.
Proficient LinkedIn Post Instance #12: Showing Results
What's a good appointment rate on LinkedIn posts?
ii-three% is a expert engagement rate for a typical post, defined equally # Engagements as a percentage of total Views. But, if you get tiny or massive engagement, your mileage volition vary.
This graph shows the engagement rate of iv of my recent posts, over their first week:
As you can see, engagement varies for different posts. It'll be very loftier at first, then ordinarily drop off over time.
This is because LinkedIn shows your mail service to the people most probable to engage with it, first. Then it displays the post to people a chip less likely, and and then on.
Takeaways
For years, social media has been focused on how B2C brands can communicate with consumers, but with LinkedIn, we're inbound a earth where B2B professionals tin establish themselves as experts without the backing of massive funding.
If yous take a unique point-of-view, interesting insights, or expertise to share with people in your industry, then do it. Start writing. Posting to LinkedIn is gratuitous.
If your content is expert, and then people volition detect it. The best content is authentic and comes from your actual experiences in life.
Be sure to accept a group of "LinkedIn friends" that know yous and back up y'all and appoint with your content, and whose contenty'all appoint with, likewise . This is incredibly important – without this, yous will about never succeed with your content.
Don't utilize these examples of skillful LinkedIn posts as a template to re-create. Use them as inspiration and real-earth guidance on LinkedIn content that has actually generated leads.
Every single day, we're assistance founders, sales and marketing leaders, and individuals tell their story on LinkedIn and what nosotros've learned is — everyone has a different voice, different style, and unique stories, just the fundamental is consistency and authenticity.
No matter what LinkedIn does with their feed from an algorithmic perspective, people still require accurate content similar the example LinkedIn posts above. Get help from our expert team on your social selling strategy.
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Source: https://revenuezen.com/examples-of-good-linkedin-posts/
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